The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Experiential Advertising / Single
Annual ID
11491G
About the Work
INTRODUCTION
Google is more than just a search bar. However, most of us don?t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world.
IDEA
To educate everyone about all of Google?s innovations; we decided to change the way people learnt about it.
We got precisely the people who didn?t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all.
By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
RELEVANCE AND RESULTS
By transforming something few were aware of to something the whole world cared about; we re-defined the role of technology in everyone?s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.
With over 905 million impressions, 9 million combined Youtube and site video views; the world had watched an equivalent of 17 years worth of tech demos. The boring tech demos, boring no more.
Google is more than just a search bar. However, most of us don?t use, let alone, are aware of its many features. We needed to find a way to share all this free technology with the world.
IDEA
To educate everyone about all of Google?s innovations; we decided to change the way people learnt about it.
We got precisely the people who didn?t use this free tech, to explain to the others why they should. Because, only they would be able to explain it in a way that would be fun to watch, and understood by all.
By bringing in just a little bit of courage, creativity and fun; each of them pushed the role of technology in our lives and inspired the rest to use it in ways never imagined before.
RELEVANCE AND RESULTS
By transforming something few were aware of to something the whole world cared about; we re-defined the role of technology in everyone?s life. From celebrities, scientists, soccer moms, teens to even sports personalities; everyone came forward to find new ways in which technology could make their world a little better.
With over 905 million impressions, 9 million combined Youtube and site video views; the world had watched an equivalent of 17 years worth of tech demos. The boring tech demos, boring no more.
2011 Awards
Total Points: 5
Merit
Credits
Co-Agency
Google Creative Lab
Creative Director
Jan Jacobs
Leo Premutic
Designer
Jeppe Aaen
Anders Jessen
Programmer
Hello Monday
Andreas Anderskou
Agency Producer
Matthew Mattingly
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