The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2004 One Show - Advertising

Gamebreakers

Agency Wieden+Kennedy / Portland

Client Nike

Category

Consumer Television / Consumer Television Over :30 Single

Annual ID

04448A

2004 Awards

Total Points: 5

Merit

Credits

Production Company

Anonymous Content

Art Director

Ryan O'Rourke

Writer

Derek Barnes

Agency Producer

Jeff Selis

Director

David Fincher

Creative Director

Hal Curtis
Mike Byrne
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