The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

MAKE TV

Agency PARTY / Tokyo

Client Sony Corporation
BACK TO RESULTS

Annual ID

12194E

About the Work

Make TV was made as a part of the Sony ?make.believe? brand campaign. It was the first of its kind ?live interactive TV show? that allowed the audience to participate in creating a music video for Karmin on TV. When you downloaded the app ?Dot Switch? to your smartphone, tablet, or PC, you were able to collectively turn on the machines inside the TV show. The TV footage was then made into a music video, with a thank- you-list of all the participants? names. As a result, more than 890,000 people watched it live, and over 7 million pushes were recorded during the show.