The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branded Applications / Branded applications
Annual ID
12095E
About the Work
The problem: How to launch MINI France facebook page and make it as fun as the brand?
The Idea: Driving your MINI around the entire world on google maps
The challenge: MINI maps uses many things which, technically speaking, don't particularly like
each other: google maps, flash and facebook For the first time we created an obstacle
recognition on google maps. transforming it into the biggest race track for a video game. MINI
maps is the first real time multiplayer facebook game with local weather data for each location,
individual cars and sounds and crucially, realistic and angaging driving-physics.
The Idea: Driving your MINI around the entire world on google maps
The challenge: MINI maps uses many things which, technically speaking, don't particularly like
each other: google maps, flash and facebook For the first time we created an obstacle
recognition on google maps. transforming it into the biggest race track for a video game. MINI
maps is the first real time multiplayer facebook game with local weather data for each location,
individual cars and sounds and crucially, realistic and angaging driving-physics.
2012 Awards
Total Points: 5
Merit
Credits
Agency
DDB, Paris / Paris
Production Company
Unit 9 -
Art Director
Alexis Benbehe
Pierre Mathonat
Group Creative Director
Alexandre Herve
Designer
Julien Taillez
Related Awards
