The One Show
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About the Work
Mentos wanted to reach more of their young, mobile-savvy, casual-gaming audience. They asked us to extend the reach of their Spider commercial where a young man is beaten up by a spider.
We created an iPhone game where you can fight six unique spiders. Each level was progressively more difficult. The game has training modes to get you stronger and increase your odds.
We had over 2 million downloads at launch, made Top 5 in the app store, and the game has logged over 12 million minutes of gameplay to date.
We created an iPhone game where you can fight six unique spiders. Each level was progressively more difficult. The game has training modes to get you stronger and increase your odds.
We had over 2 million downloads at launch, made Top 5 in the app store, and the game has logged over 12 million minutes of gameplay to date.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Tool of NA
Art Director
Dustin Artz
Creative Director
John Norman
Fabio Costa
Writer
Mike Lear
Agency Producer
Lalita Koehler
Travis Smith
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