The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
For high school football players, SPARQ Combines are the testing ground?the event that separates the elite from the rest. SPARQ Combines used to be about the numbers you put up on a stopwatch. This year, through digital diagnostic tools, high school players now have a complete picture of their performance. When a player registers for a combine, he instantly sets his goal and receives custom training content to achieve that goal. After completing the combine, he receives his SPARQ rating, and a custom app breaks down his performance data, and his probability of winning an athletic scholarship.
2012 Awards
Total Points: 15
Silver Pencil
Credits
Art Director
Rasmus Wangelin
Creative Director
Albert Patton
Sammi Needham
Editor
Chris Shimojima
Information Architect
Mike Lee
Writer
Devin Heatley
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