The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Agency Tribal DDB Worldwide / New York

Client Reebok


Online Branded Entertainment / Short-form

Annual ID


2012 Awards

Total Points: 5




Lauren Schwab
Richard Guest

Creative Director

Robert Rasmussen
Al Patton

Agency Producer

Greg Jenkins
Mary Campo
Colby Black
Andy Kim

Content Strategist

Josh Chambers
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