The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
WeRclassic.com is an international content platform developed for Reebok Classics, refreshed weekly with mini-documentaries featuring up?coming artists from dance, art, music and style.
To support the re-launch of Reebok Classics, we developed an international video content platform called weRclassic.com. Its mission was to identify new classics in categories like dance, art, music and style, to let them express what ?classic? means to them, and to create unique and relevant content.
The agency assembled a brand new content team consisting in directors, journalists, editors, designers, influencers and advertising creatives. With in-house resources, the team developed the international content strategy, researched the artists, then shot, edited and produced over 50 mini-documentaries around the world, delivered in weekly drops on weRclassic.com
The wide reach and relevance of the platform generated momentum to establish Reebok Classics as a cultural icon again and helped the agency earn a new status as a relevant content creator.
To support the re-launch of Reebok Classics, we developed an international video content platform called weRclassic.com. Its mission was to identify new classics in categories like dance, art, music and style, to let them express what ?classic? means to them, and to create unique and relevant content.
The agency assembled a brand new content team consisting in directors, journalists, editors, designers, influencers and advertising creatives. With in-house resources, the team developed the international content strategy, researched the artists, then shot, edited and produced over 50 mini-documentaries around the world, delivered in weekly drops on weRclassic.com
The wide reach and relevance of the platform generated momentum to establish Reebok Classics as a cultural icon again and helped the agency earn a new status as a relevant content creator.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Lauren Schwab
Richard Guest
Creative Director
Robert Rasmussen
Al Patton
Agency Producer
Greg Jenkins
Mary Campo
Colby Black
Andy Kim
Content Strategist
Josh Chambers
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