The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Bieber/Usher

Agency The Martin Agency / Richmond

Client American Cancer

Category

Online Branded Entertainment / Short-form

Annual ID

12120E

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Trademark Films
Humble Films

Art Director

D'Arcy O'Neill

Writer

Neel Williams

Agency Producer

Molly Souter
Samantha Tucker
Travis Smith

Director

Joe Alexander

Editor

Robert Ryang

Creative Director

John Norman
Joe Alexander

Content Strategist

Leslie Griles
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