The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

"The Inside Experience"

Agency Pereira & O'Dell / San Francisco

Client Intel + Toshiba
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Annual ID

12128E

About the Work

?Inside,? is a blockbuster-caliber production that bridged the gap between social media and film, inviting viewers to have a voice and participate in the storyline using social networks by weaving several social elements into the story, film release, strategy as well as the casting with a social casting call. It was an 11 day event watched online 50 million times, 4 million interactions with the main character on Facebook, and hundreds of stories in the press.