The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment


Agency Leo Burnett Sp. z o.o. / Warsaw

Client Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art


Innovation in Branded Content

Annual ID


2012 Awards

Total Points: 5



Production Company

Krystyna Sakowicz
Magdalena Szada

Creative Director

Pawel Heinze
Krzysztof Iwinski


Lukasz Murgrabia
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