The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

U-Code

Agency Leo Burnett Sp. z o.o. / Warsaw

Client Grupa Zywiec S.A. / Heineken / Heineken Open'er Festiival organized by Alter Art

Category

Innovation in Branded Content

Annual ID

12170E

2012 Awards

Total Points: 5

Merit

Credits

Production Company

Krystyna Sakowicz
Magdalena Szada

Photographer

Lukasz Murgrabia

Creative Director

Pawel Heinze
Krzysztof Iwinski
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