The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Branded Entertainment

Diary

Agency Ogilvy Beijing / Beijing

Client Johnson & Johnson

Category

Innovation in Branded Content

Annual ID

12172E

2012 Awards

Total Points: 5

Merit

Credits

Production Company

The Colony
The Shanghai Job

Writer

Dong Li

Agency Producer

Haixing Wang

Director

David Gaddie

Creative Director

Doug Schiff
Dong Li
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