The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Gyno Dakarin is a product that prevents vaginitis. And for over a decade, J&J had been selling it on its functional merits in China. But sensing societal changes, they began wanting to reach their young female target on a more emotional level. The insight was that most women have quite a complicated ?relationship? with their most private area. From there, a campaign was developed around a book?a personal diary, in fact. Not one written by a woman, but rather by giving a voice to a woman?s most private body part. The ?little v diary? became a unique way to explore the vast array of woman's issues, all being brought to you through the Gyno D Diary.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
The Colony
The Shanghai Job
Art Director
Genyi Lu
Heshui Wang
Jun Qiao
Creative Director
Doug Schiff
Dong Li
Director
David Gaddie
Writer
Dong Li
Agency Producer
Haixing Wang
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