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Category
Brand Identity / Brand Identity - Single
Annual ID
13136D
About the Work
Brief: Bums On The Saddle is a bicycle store spearheading the cycling revolution in Bangalore City. The staff wanted a business card that said ?We know bikers best?.
Idea: Bikers need to fix flat-tyres, quite often, using tube patches. However, most bikers don?t carry tube patches. So we created business cards out of actual tube patch sheets.
Result: The card is a ?usable collectible?. Everytime a biker fixes a flat using the patch card, he is reassured and reminded that Bums On The Saddle is there for all his cycling needs. The card can be found in most bikers? wallets, at all times.
Idea: Bikers need to fix flat-tyres, quite often, using tube patches. However, most bikers don?t carry tube patches. So we created business cards out of actual tube patch sheets.
Result: The card is a ?usable collectible?. Everytime a biker fixes a flat using the patch card, he is reassured and reminded that Bums On The Saddle is there for all his cycling needs. The card can be found in most bikers? wallets, at all times.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Neel Roy Cruz
Creative Director
Prasoon Joshi
Anil Thomas
Vinod Lal Heera Eshwer
Neel Roy Cruz
Writer
Vinod Lal Heera Eshwer
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