Challenge:
Cataracts have caused blindness in 20 million people. But just 50 Swiss francs is all it takes to heal one patient. Christoffel Blindenmission wanted to raise awareness of this fact and generate donations.

Solution:
We commissioned a light artist to visualize the faces of different patients when light shone on 50-franc bills. Bills were glued to metal surfaces and shaped to project 78 facial silhouettes. During the Christmas period, they were exhibited as a light installation at Z¸rich?s most prestigious hotel, The Dolder Grand, supporting the message ?Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts?. The hotel guests could send donations via text message from their mobile phones.

Results:
The installation was featured in the local press and created a buzz. For December, donations were up by 12 % compared with the previous year.