The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Design

Smile Makers Vibrators

Agency Bear Meets Eagle On Fire / Sydney

Client Ramblin' Brands

Category

Package Design / Product Line

Annual ID

13041D

About the Work

Smile Makers is a brand of vibrators aimed at curious women who are too intimidated by the daunting dildos more readily available to them. These are uniquely cheeky, fun, and designed to make you smile from the outside in; they live on pharmacy shelves, so they?re more cute than crass. Each device in the range is inspired by an archetypal fantasy man, from concept through to final design.

The Fireman?s flame-shaped lines are here to rescue damsels who?ve never done this before. He?s designed for women who want to play but not go in all-the-way.

The Tennis Coach is here to train vibrator virgins on how to ace an elusive g-spot orgasm. Play is all about aim and his ball-shaped head knows exactly where to go.

The Frenchman is uniquely skilled in the art of cunnilingus, leading to an ergonomically shaped electric tongue that knows exactly where to go.

2013 Awards

Total Points: 25

Gold Pencil

Credits

Creative Director

Micah Walker

Designer

Pim Van Nunen
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