The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Design

WAR

Agency Contrapunto BBDO / Madrid

Client Amnesty International

Category

Broadcast and Moving Image / Broadcast Design - Single or Series

Annual ID

13219D

About the Work

OBJECTIVE:
To mark the United Nations Conference on the Arms Trade Treaty held in New York in July 2012 we created this impactful audiovisual piece to protest against and raise awareness of the irresponsible and immoral trafficking of firearms that is common practice between many of our world's governments.

DESCRIPTION:
Through a powerful animation piece reminiscent of a kaleidoscope, we have represented the flags of a variety of nations engaged in this cruel trade. The flags form part of a choreography of explosions, sounds and striking visual images to symbolize the 'show' that national governments have produced through the irresponsible trafficking of arms that are utilized to commit human rights violations.

2013 Awards

Total Points: 5

Merit

Credits

Creative Director

Felix del Valle
Carlos Jorge

Director

Max Hattler

Sound Designer

Max Hattler/ Oeo

Writer

Raul Lopez
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