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Category
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID
13221D
About the Work
Brief: Honda South Africa had never produced and aired a ?Big Brand Commercial? in the country. Client wanted one that would differentiate Honda and ignite an affinity for the brand in South Africa.
Challenge: We had to showcase a wide variety of Honda products and the history of the brand. We also wanted South Africans to be absorbed by Honda?s playful and forever-dreaming-of new-ways personality.
Solution: Honda?s history, pedigree, broad stable of products, their optimistic philosophy and our story (a joyful journey) ? all combined in one seamless execution ? using a unique technique where new details are discovered with every viewing.
Challenge: We had to showcase a wide variety of Honda products and the history of the brand. We also wanted South Africans to be absorbed by Honda?s playful and forever-dreaming-of new-ways personality.
Solution: Honda?s history, pedigree, broad stable of products, their optimistic philosophy and our story (a joyful journey) ? all combined in one seamless execution ? using a unique technique where new details are discovered with every viewing.
2013 Awards
Total Points: 5
Merit
Credits
Animator
Ned Wenlock
Art Director
Sean Harrison
Creative Director
Grant Jacobsen
Matt Ross
Writer
Matthew Berge
Agency Producer
Rachel Andreotti
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