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Category
Craft / Animation - Single
Annual ID
13069D
About the Work
As sole broadcaster for London 2012, the BBC wanted marketing, titles and programming that showed that they were making the 2012 Olympic games accessible to everyone and everywhere - giving people a seat at The Games.
To dramatise this, we created an animated world in which the British Isles was one huge venue that was big enough for everyone to be invited....?Stadium UK?.
Within these epic surroundings, we see a whole host of Olympians (including sprinters on London streets, cyclists in quarries, weightlifters in dockyards and swimmers in Scottish lochs) preparing, then performing throughout the land. All set to a rousing soundtrack by Elbow.
To dramatise this, we created an animated world in which the British Isles was one huge venue that was big enough for everyone to be invited....?Stadium UK?.
Within these epic surroundings, we see a whole host of Olympians (including sprinters on London streets, cyclists in quarries, weightlifters in dockyards and swimmers in Scottish lochs) preparing, then performing throughout the land. All set to a rousing soundtrack by Elbow.
2013 Awards
Total Points: 25
Gold Pencil
Credits
Animator
Cath Brooks
Wes Coman
David Sigrist
Florian Mounie Mounie
Conor Ryan
Chris Olsen
Mark Brown
Rodrigo Torres
James Farrington
Art Director
Nick Simons
Paul Angus
Jules Chalkley
Creative Director
Damon Collins
Director
Pete Candeland
Editor
Anne Monnehay
Jamie Foord
Producer
Sarah Caddy
Lottie Hope
Writer
Ted Heath
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