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Category
Consumer Radio / Campaign
Annual ID
13533R
About the Work
Hungry drivers on the road. This was a regional campaign in Sweden.
McDrive in Sweden needed more business. The target audience was hungry drivers on the road in general. Frequency spots needed to be developed because of budget reasons.
We did the fastest spots for the fastest food on the road. Legendary Mc-products were communicated faster than ever in these spots.
McDrive in Sweden needed more business. The target audience was hungry drivers on the road in general. Frequency spots needed to be developed because of budget reasons.
We did the fastest spots for the fastest food on the road. Legendary Mc-products were communicated faster than ever in these spots.
2013 Awards
Total Points: 5
Merit
Credits
Creative Director
Magnus Jakobsson
Fredrik Simonsson
Agency Producer
Charlotta H?rd
Related Awards
