The One Show

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2013 One Show - Branded Entertainment

Move On

Agency DDB Tribal Group / Düsseldorf

Client Deutsche Telekom

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Category

Television / Specials or One-time Screenings

Annual ID

13004E

About the Work

We had to make Deutsche Telekom?s claim ?Life is for sharing.? come to life simultaneously in 11 European markets and prove the capabilities of its mobile Internet services.

The idea: Move On. The first road movie starring Mads Mikkelsen inspired by people from all over Europe.

In more than 100 tasks users could contribute to the movie. From the soundtrack to the getaway car to locations to roles as extras.

2013 Awards

Total Points: 15

Silver Pencil

Credits

Production Company

Jo!Schmid Filmproduktion
Nobody CPH

Creative Director

Dennis May
Thorsten Haller

Creative Technologist

Sebastian Schoendorfer

Director

Asger Leth

Sound Designer

Lars Loehn

Agency Producer

Jens Mecking
Susi Schneider

Content Strategist

Gordon Euchler

Music / Sound

Jesper Gadeberg
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