In 2011, Volkswagen launched the People?s Car Project, a co-creation platform that inspired Chinese people to create new ideas for cars.
In 2012, Volkswagen celebrated the people by turning their ideas into reality. Over 121,000 ideas were submitted. The winning ideas came to life as tangible products, viral films, online articles, and showcases at major Chinese auto shows.
The Hover Car, a winning idea from a girl in Chengdu, inspired Volkswagen to reimagine the future of cars.
Her story spread to Chinese social networks and video platforms. Internet users worldwide discussed and analyzed the technology.
The People?s Car Project introduced a new design process for the automotive industry, where products are created by the people, for the people.