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Category
Newspaper / Full Page or Spread - Single
Annual ID
140241A
About the Work
At every stage of Canadian life, McDonald's is one of the shared joys that connects us all, through distinctive moments everyone recognizes and loves. Halloween is one of those moments where McDonald's wants to connect with people.
Develop a campaign that will make people believe that McDonald's is close to the community and becomes ‚??a brand for someone like me‚?ù.People's reaction when they got their hamburgers in a candy wrapping, the retweets of the campaign from consumers where all indications that the campaign touched them and made them smile.
Develop a campaign that will make people believe that McDonald's is close to the community and becomes ‚??a brand for someone like me‚?ù.People's reaction when they got their hamburgers in a candy wrapping, the retweets of the campaign from consumers where all indications that the campaign touched them and made them smile.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Cossette / Montreal
Cossette / Toronto
Art Director
Alexandre Jutras
Chief Creative Officer
Antoine Becotte
Matthew Litzinger
David Daga
Creative Director
Christian Desrosiers
Writer
Melanie Delisle
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