The One Show
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Category
Magazine / Full Page or Spread - Single
Annual ID
140948A
About the Work
Pictionary is an enjoyable word-guessing board game that challenges people to draw up words as clues for their teammates, as fast as they can. Problem is, how can we catch the attention of fun seekers and move them to search for it on a shelf filled with countless game boxes within a colorful toy store environment. The posters are placed within toy stores. We scaled it to 20? x 30? in size. For print, we scaled it down to half and quarter page in size. We began with an idea that is true to game: fast, simple sketches increase your chances of winning. Then we contrasted the simple sketch object against a highly detailed scenario showing the object defeating other elements in the scene. Pens and markers were used to draw the subjects on paper - exactly how the game is played.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy Malaysia / Kuala Lumpur
Production Company
Wizard Photography / Kuala Lumpur
Art Director
Wai Khuen Yee
Gavin Simpson
Chee Keong Tan
Chief Creative Officer
Gavin Simpson
Creative Director
Gavin Simpson
Chee Keong Tan
Illustrator
Milx .
Wai Khuen Yee
Writer
Chee Keong Tan
Donevan Chew
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