The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Magazine / Full Page or Spread - Campaign
Annual ID
140591A
About the Work
Challenge:
To advertise the exceptional zoom capability of the Panasonic HC-V520 camcorder.
Idea:
Even the smallest details take centre stage thanks to the camcorder's 80x zoom.
Solution:
In the print campaign "Get Closer", we reverse the proportions of the various elements of a photograph. Thus, the smallest of details become the protagonists.
To advertise the exceptional zoom capability of the Panasonic HC-V520 camcorder.
Idea:
Even the smallest details take centre stage thanks to the camcorder's 80x zoom.
Solution:
In the print campaign "Get Closer", we reverse the proportions of the various elements of a photograph. Thus, the smallest of details become the protagonists.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
Jan Steinhilber / Hamburg
Art Director
Paul Carrera
Juarez Rodriguez
Chief Creative Officer
Goetz Ulmer
Thimoteus Wagner
Creative Director
Roy Cohen
Simon Hiebl
Photographer
Jan Steinhilber
Writer
Daniel Steller
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