The One Show
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Category
Public Service / Political - Print / Collateral - Single
Annual ID
141158A
About the Work
The campaign aimed to reach the young opinion makers frequenters of'the Rock Gallery' a shopping place neighbour to the focus area of crack consumption in Sao Paulo We've printed portraits on a paper made of floor , and allowed worms to feed from the paper. Little by little , the faces on the portraits were gone. it is a powerful way to dranatize the efects of this incredibly dangerous and addictive drug.Comments, sharing and a mobilization that brought a lot of attention to the mall on the days that the poster was there being destroyed by the maggots. The fight against crack does not come down to an advertising idea. Even Brazilian laws are being altered because of this threat. But we were able to shock the audience inside a mall, we helped to divulge this idea inside the social
networks and above all, keep them away from this first contact
networks and above all, keep them away from this first contact
2014 Awards
Total Points: 5
Merit
Credits
Agency
Talent / Sao Paulo
Art Director
Rodrigo Bombana
Felipe Luchi
Chief Creative Officer
Joao Livi
Group Creative Director
Alexandre Nego Lee
Rodrigo Bombana
Felipe Luchi
Writer
Alexandre Nego Lee
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