The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Unintroducing

Agency AlmapBBDO / Sao Paulo

Client Volkswagen Do Brasil

Category

Print Craft / Writing - Single or Campaign

Annual ID

140066A

2014 Awards

Total Points: 5

Merit

Credits

Agency

AlmapBBDO / Sao Paulo

Photographer

Fabio Bataglia

Creative Director

Marcos Medeiros
Andre Kassu

Chief Creative Officer

Marcello Serpa
Luiz Sanches
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