The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Outdoor / Billboards and Transit - Single
Annual ID
140139A
About the Work
Challenge: Using a 'soundless‚?? medium like a poster to show that really good headphones can put you into a really good mood.
Goal: Increasing market shares by changing the Sennheiser image from cold and technical to warm and emotional.
Solution: Showing the black Sennheiser headphones on a yellow surface and turning the headphones upside-down transforms it into the world's most famous symbol for fun and good mood.
Goal: Increasing market shares by changing the Sennheiser image from cold and technical to warm and emotional.
Solution: Showing the black Sennheiser headphones on a yellow surface and turning the headphones upside-down transforms it into the world's most famous symbol for fun and good mood.
2014 Awards
Total Points: 5
Merit
Credits
Agency
BBDO Proximity Duesseldorf GmbH / Duesseldorf
Art Director
Albert Chan
Chief Creative Officer
Wolfgang Schneider
Creative Director
Christoph Breitbach
Executive Creative Director
Christian Mommertz
Darren Richardson
Sebastian Hardieck
Kristoffer Heilemann
Carsten Bolk
Writer
Marc Steinberg
Related Awards
