The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Outdoor / Billboards and Transit - Campaign
Annual ID
141122A
About the Work
In Colombia, many people tend to buy water in a bag or boil water and keep it in a jar in the fridge, The water gets easily tainted with a diverse array of smells and tastes from other foodstuff the fridge. This is why …xito Supermarkets created a bottle that has seven layers to protect the water's taste while in the fridge, and our mission was to launch this. After reviewing many ideas, we came to a simple one: we wanted to give to the consumer an idea about how the water might taste if left in the fridge unprotected by the kind of bottle …xito water comes in.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Sancho BBDO / Bogota
Art Director
Edwin Pineda
Andres Maranta
Chief Creative Officer
Giovanni Martínez
Hugo Corredor
Group Creative Director
Andres Maranta
Juan Gomez
Illustrator
Flavio Albino
Photographer
Leonardo Vilela
Writer
Juan Gomez
Freddy Ospina
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