The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Recalling 1993

Agency Droga5 / New York

Client New Museum
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Annual ID

140370A

About the Work

New Museum's exhibition, ?NYC 1993: Experimental Jet Set, Trash and No Star,? featured artwork made or shown in New York in 1993. To promote this show, we turned every single pay phone in Manhattan?over 5,000 of them?into a time machine, delivering hundreds of stories from some of the most famous, infamous and influential New Yorkers of that time.

By using one of the last remaining relics of that time as our storytelling device, we were able to root stories in the neighborhoods where they transpired. Every phone, from every neighborhood, gave listeners a more rounded understanding of that pivotal year, while also providing context for the art from that era. This way the New Museum?an institution that consistently celebrates its historic neighborhood, the Bowery?always stood at the center of this project, offering a collected and focused look at 1993 through the lens of art from that year.