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Category
Consumer Television / 60 Second - Single
Annual ID
141041A
About the Work
The objective was to introduce a new way to borrow money and establish Nimble as a household name. To elevate Nimble above the ‚??bottom-feeding‚?? of payday lender by offering a transparent and positive experience. Ultimately, it should become normal for people to ‚??Nimble it‚?? without feeling embarrassed about borrowing money when they‚??re caught short. It doesn‚??t matter how much we plan, the one thing we can count on is that unexpected things will happen.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Proximity Brisbane / Brisbane
Colenso BBDO / Colenso
Production Company
The Sweet Shop / Melbourne
The Sweet Shop / Melbourne
Method Studios / Melbourne
Art Director
Brett Colliver
Creative Director
Levi Slavin
Cristian Staal
Marianne Harvey
Director
Steve Ayson
Editor
Peter Sciberras
Producer
Cindy Kavanagh
Writer
Levi Slavin
Simon Vicars
Agency Producer
Georgia Martin
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