The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Noooo

Agency Leo Burnett / Lisboa

Client IndieLisboa
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Annual ID

140693A

About the Work

IndieLisboa is the biggest independent film festival in Portugal. To advertise its 10th edition, the festival wanted a campaign to honor its 10 years of originality, attracting a more general public.
This TV Spot explores a reference everyone can understand and recognize as a Hollywood clich√©: the overused ‚??Noooo‚?ù scene. We see a blonde girl screaming ‚??Noooo‚?ù repeatedly, while the background changes to clich√© movie sets: a house burning, a splash of blood on the wall, a train departing, a car exploding, etc. In the end, the croma-key is revealed and the pay-off explains: ‚??Hollywood is running of ideas. Come see something new.‚?ù