The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Bear

Agency Havas Worldwide / New York

Client Heineken
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Annual ID

140533A

About the Work

This nationally broadcast Dos Equis commercial titled ‚??Bear‚?ù expands upon the aspirational legend of the Most Interesting Man in the World through a series of vignettes and humorous facts about his remarkable life. His extraordinary experiences are meant to encourage its 21+ target to 'stay Thirsty,‚?ù by striving to live their own lives as interestingly as possible.