The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Smart Dad

Agency Butler, Shine, Stern & Partners / Sausalito

Client Google

You have exceeded your allotted number of views.

For full access to our extensive awards archive



Members Login Here

Category

Consumer Television / :30/:25 - Single

Annual ID

140193A

About the Work

The Google Search app comes in handy in a variety of everyday situations. It knows the answer when you don't - especially in a pinch. In this ad, a father is able to quickly answer his son's endless questions about the solar system ‚?? and maintain the illusion of always knowing the answer ‚?? thanks to the Search App on his tablet device.

2014 Awards

Total Points: 5

Merit

Credits

Agency

Butler, Shine, Stern & Partners / Sausalito

Production Company

Bob Industries / Santa Monica

Creative Director

Lyle Yetman

Director

Jason Reitman

Editor

Pete Koob

Executive Creative Director

John Butler

Creative Team

Mark Krajan, ACD
Brian Lambert, ACD
Share To

Related Awards

 

 

 

 

Follow Us