The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / Over 60 second - Single
Annual ID
141193A
About the Work
Emotionally, this ad connects with people in a very human way, reminding them of their favorite holiday memories and that phase every teen goes through. Rationally, it makes a point about the role technology can play in our lives and represents Apple's belief that technology is a wonderful tool that allows us to create, connect and express ourselves in ways we might otherwise be unable to.
2014 Awards
Total Points: 15
Silver Pencil
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Park Pictures / Los Angeles
Nomad Editing Company / Los Angeles
Company 3 / Los Angeles
The Mill / Los Angeles
Art Director
David Zorn
Chief Creative Officer
Duncan Milner
Group Creative Director
Chris Ribeiro
Drew Stalker
Phil Crowe
Director
Lance Acord
Editor
Thomas Muldoon
Jared Coller
Executive Creative Director
Eric Grunbaum
Writer
JD Jurentkuff
Agency Producer
Eric Voegele
Laura Keseric
Amanda Weiss
Diana Parada
Creative Team
Matt Trivan
Stefan Sonnenfeld
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