The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service / Political - Video / Television - Single
Annual ID
140298A
About the Work
There's a misperception by many people that being a Big Brother requires a large time commitment and this is often cited as the reason men choose not to volunteer.
To demonstrate how little time it takes to make a difference in a boy's life, we created a series of short ads featuring a Big Brother giving a young boy advice or by simply being a positive role model, reinforcing the fact that being a Big Brother may take less time than you think.
To demonstrate how little time it takes to make a difference in a boy's life, we created a series of short ads featuring a Big Brother giving a young boy advice or by simply being a positive role model, reinforcing the fact that being a Big Brother may take less time than you think.
2014 Awards
Total Points: 5
Merit
Credits
Agency
DDB Canada / Vancouver
Production Company
OPC / Toronto
FamilyStyle / Toronto
PostPro Media / Vancouver
GGRP / Vancouver
Art Director
Daryl Gardiner
Director
Jonathon Hunter
Editor
Daniel Pruger
Executive Creative Director
Cosmo Campbell
Dean Lee
Producer
Randy Egan
Sound Designer
James Spooner
Writer
Daryl Gardiner
Agency Producer
Dana Rudelier
Shannon Cherry
Music / Sound
Peter Clarke
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