The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service / Political - Video / Television - Campaign
Annual ID
141103A
About the Work
Under the claim ?DAYS OF HOPE? we turn the standard ?weather forecast? format into a platform for homeless people for a duration of 8 weeks. Instead of presenters the homeless anchor the weather forecast followed by an emotive message with an impactful charity appeal. By presenting the weather forecast in an innovative way we are able to convey the dangers of the coldness more effectively. Within our agency-network, we spread the idea all over Europe. The innovative idea has been implemented across Europe in Germany, Poland, Switzerland, Russia, Romania, Serbia and other countries through national TV stations. The breakthrough format attracted a lot of attention from the press, coverage on TV, blogs and social media with a global coverage, appearing in traditional and social media in over 60 countries. With a media budget of zero EUR we reached a media value of 7 Million EUR.
2014 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Saatchi & Saatchi Germany / Berlin
Saatchi & Saatchi EMEA / London
Saatchi & Saatchi Moscow / Moscow
Saatchi & Saatchi Belgrade / Belgrade
Saatchi & Saatchi Zurich / Zurich
Saatchi & Saatchi Warsaw / Warsaw
Saatchi & Saatchi Bucharest / Bucharest
Production Company
Hastings / Berlin
Parasol Island Berlin / Berlin
Art Director
Christopher Jones
Anna Pushkareva
Frederic Nogier
Composer
Jonathan Wulfes
Creative Director
Anne Petri
Laura Iane
Marius Tianu
Catalin Rulea
Zarko Veljkovic
Dragana Petkovic
Jurg Aemmer
Max Olech
Director
Denis Guth
Executive Creative Director
Oliver Kapusta
John Pallant
Johan H. Ohlson
Stuart Robinson
Veljko Golubovic
Creative Team
Heidi Tzavella
Michael Samak
Anke Schrot
Inken Dachsel
Theresa Helmich
Jonas Muller
Isobel Kerr-Newell
Zoe Kent
Luca Danscher
Lukas Remie
Stephan Krause
Larisa Petrini
Ramona Dumitru
Antonia Tucheac
Camelia Balinca
Dmitry Panteleenko
Kristina Vorobyova
Yana Brekotkina
Sonja Milovic
Ana Mijajlovic
Ivana Minovic
Zorica Marjanovic
Ivan Zornic
Nemanja Stojanovic
Felix Freese
Pascal Schaub
Stephanie Weber
Sonia Ducu
Konrad Kalinowski
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