The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

116000

Agency Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin

Client The Irish Society for the Prevention of Cruelty to Children
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Annual ID

140877A

About the Work

In Ireland every year there are over 3000 cases of missing children reported. From family homes, or foster homes or state care provided homes. Many of the children do not return or are not found. It's a shocking problem. The reality of where they end up is even more shocking. They need a service they can trust. 116000 is a pan-european number In ireland it is being run by the country's most trusted children's charity. The film ran both online and was shown in schools around the country.