The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Hands

Agency Wieden+Kennedy / London

Client Honda
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Annual ID

140863A

About the Work

Curiosity is at the heart of Honda's latest brand campaign which focuses on the curious spirit that has made the engineering company the largest engine manufacturer and racing company in the world.