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Category
Video Craft / Scriptwriting
Annual ID
140887A
About the Work
The population is divided into two groups. The ones that think travel is a luxury and the ones that believe travel is a necessity. Expedia's target for this brand campaign was the second group: The Believers. This audience acknowledge the value of travel, and have given it a valuable role in their lives. We wanted to remind this target market about the power of travel and get them to consider using Expedia when booking their next trip.
This resulted in the creative platform ?Travel Yourself Interesting.? Our TVCs dramatized the fact that travel gives you stories to tell and makes you a more interesting person when you return. The executions show the underdog triumphing over people on whom the spotlight usually shines because travel has suddenly transformed them into very interesting people.
This resulted in the creative platform ?Travel Yourself Interesting.? Our TVCs dramatized the fact that travel gives you stories to tell and makes you a more interesting person when you return. The executions show the underdog triumphing over people on whom the spotlight usually shines because travel has suddenly transformed them into very interesting people.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather / London
Production Company
Moxie Pictures / London
Work Post / London
Wave / London
Art Director
Miguel Nunes
Creative Director
Gerry Human
Director
Frank Todaro
Editor
Bill Smedley
Producer
Alicia Farren
Sound Designer
Ed Downham
Writer
Simon Lotze
Agency Producer
Ruth Darsow
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