The One Show
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Category
Radio / Public Service - Single
Annual ID
141295A
About the Work
The most innocent victims of our failure to enact gun control legislation are the young children of America.
In this :60 radio PSA, a young child from Newtown, Connecticut sings our National Anthem, substituting the words of the anthem for the types of weapons which are outlawed, or should be outlawed, by our government. Using a young person's voice had the most impact of all we tried. This is a message from a mom-powered advocacy group in the USA.
In this :60 radio PSA, a young child from Newtown, Connecticut sings our National Anthem, substituting the words of the anthem for the types of weapons which are outlawed, or should be outlawed, by our government. Using a young person's voice had the most impact of all we tried. This is a message from a mom-powered advocacy group in the USA.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Young & Rubicam / New York
Production Company
Tonefarmer / New York
Creative Director
Jim Elliott
Joanna Templeton
Producer
n/a n/a
Writer
Joanna Templeton
Agency Producer
Abby Bralove
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