The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Experiential Advertising / Events and Competitions
Annual ID
140146A
About the Work
In 2013, AXE launched the AXE Apollo Space Academy, a global initiative to send guys to space. Guys signed up via our socially enabled hubsite and canvased for votes to win a spot at our Space Camp event in Florida. 107 recruits from over 60 countries then competed for 23 tickets to space by flying Marcheeti fighter planes, experiencing zero-gravity, and performing a range of other challenging astronaut training exercises. The whole event was judged by rocket scientists and legendary Apollo 11 astronaut, Buzz Aldrin. And the world's media were invited to the final winners? announcement at Cape Canaveral.
2014 Awards
Total Points: 5
Merit
Credits
Agency
BBH / London
Art Director
Gary McCreadie
Creative Director
David Kolbusz
Producer
James Kyte
Writer
Wesley Hawes
Agency Producer
Charlie Dodd
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