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Category
Public Service Experiential Advertising / Ambient and Guerilla
Annual ID
141308A
About the Work
In South Africa, thousands die every year in disadvantaged areas from preventable diseases like pneumonia and cholera, which affect the most vulnerable - our children. No more is it true than in Blikkiesdorp, an informal settlement outside Cape Town. Research has shown that the simple act of washing hands frequently is the best way of preventing the spread of disease. The objective was to encourage regular hand-washing among kids.
Introducing Hope Soap. A see-through bar of soap with a small toy inside.
Community leaders in Blikkiesdorp handed out Hope Soap to the children that needed it the most.
Hope Soap encouraged a change in the behaviour of children in Blikkiesdorp, by instilling the habit of hand-washing. Frequent hand-washing reduces illnesses by 70% and respiratory infections by 75%. In the end, the children's small reward was a toy, but South Africa's big reward was hope for a healthier nation.
Introducing Hope Soap. A see-through bar of soap with a small toy inside.
Community leaders in Blikkiesdorp handed out Hope Soap to the children that needed it the most.
Hope Soap encouraged a change in the behaviour of children in Blikkiesdorp, by instilling the habit of hand-washing. Frequent hand-washing reduces illnesses by 70% and respiratory infections by 75%. In the end, the children's small reward was a toy, but South Africa's big reward was hope for a healthier nation.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Y&R South Africa / Cape Town
Production Company
The Fraternity / Cape Town
WeLoveJam / Cape Town
Art Director
Justin Joshua
Rowan Foxcroft
Gareth Owen
Ayesha Mukadam
Chief Creative Officer
Graham Lang
Creative Director
Nkanyezi Masango
Executive Creative Director
Rui Alves
Photographer
Aimee Pozniak
Typographer
Rowan Foxcroft
Writer
Graham Krige
Agency Producer
Ashleigh Hamilton
Creative Team
Paul Charles
Gareth Place
Tapfuma Makina
Music / Sound
Hannes Burger
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