The One Show

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2014 One Show - Advertising

Night Light

Agency BBDO Guerrero / Makati City

Client Pepsi + MyShelter Foundation

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Category

Direct Marketing / Ambient Media

Annual ID

140134A

About the Work

On November 8, 2013, Typhoon Haiyan hit the coastal city of Tacloban in the Philippines. The destructive impact was the strongest in recoded history.The city√¢‚?¨‚?¢s power lines were cut off. Supplies of kerosene and batteries for lamps quickly ran out. People needed lights √¢‚?¨‚?? and fast.

2014 Awards

Total Points: 5

Merit

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