The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Iconic Refreshment

Agency BBDO Proximity / Duesseldorf

Client Pepsi

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Category

Collateral Design / Outdoor - Series

Annual ID

140142D

About the Work

Create an iconic print campaign that combines the strength and uniqueness, the shape and the color code of the Pepsi logo with its aspiration of total refreshment.

The blue and red colour code is used throughout the whole world to illustrate the human cardic system. And it is also the colour code of one oft the world's most iconic brands. Look carefully at the details: And spot the origin of the Pepsi Icon!


Pepsi is the number one soft drink if it comes to delivering refreshment and energy to all parts of your body: Iconic refreshment!
Create an iconic print campaign that combines the strength and uniqueness, the shape and the color code of the Pepsi logo with its aspiration of total refreshment.

The blue and red colour code is used throughout the whole world to illustrate the human cardic system. And it is also the colour code of one oft the world's most

2014 Awards

Total Points: 5

Merit

Credits

Agency

BBDO Proximity Duesseldorf GmbH / Duesseldorf

Production Company

The Artbox / Amsterdam

Chief Creative Officer

Wolfgang Schneider

Group Creative Director

Christian Mommertz

Executive Creative Director

Christian Mommertz
Sebastian Hardieck

Illustrator

Jurg Neve
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