The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Brand Identity / Single Element
Annual ID
140006D
About the Work
Everyone knows and loves the Oscars. But what many don?t know is that it is only one of many things the Academy of Motion Picture Arts and Sciences organization does for the film industry. As such, The Academy has been overshadowed by the yearly awards ceremony.
When asked to create a new brand identity for the organization, we started with the logo and identified a simple but effective solution: move the spotlight previously focused on the iconic Oscars statuette to shine down on it, creating an ?A? shape, for the Academy.
Now the Oscars is forever part of the Academy and in its own logo from where it's been absent for over 86 years.
When asked to create a new brand identity for the organization, we started with the logo and identified a simple but effective solution: move the spotlight previously focused on the iconic Oscars statuette to shine down on it, creating an ?A? shape, for the Academy.
Now the Oscars is forever part of the Academy and in its own logo from where it's been absent for over 86 years.
2014 Awards
Total Points: 5
Merit
Credits
Agency
180LA / Santa Monica
Chief Creative Officer
William Gelner
Designer
Richard Harrington
Alice Yi
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