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Brand Identity Campaign for Bergen International Festival (Festspillene i Bergen)
Category
Brand Identity / Brand Identity - Campaign
Annual ID
140076D
About the Work
Redesigning a festival brand-whose program ranges from the classical to the Avant Garde-it was important to create a playful, versatile platform, that spoke to different audiences in a unified voice, yet allowed for individuality in content and appearance.
Looking to bridge musical and visual language, we started with what they both had in common: being constructed from a single fundamental element-a note and a pixel.
Using this singular element to build the iconic "F" logo, like a chord constructed of various notes, we were able to establish a mathematical system-a system that allows the logo to grow, subdivide and rhythmically repeat like musical units creating a beat or tempo.
By visualising music through these modular systems, we were able to create an identity that is strong and flexible with endless possibilities, yet never looses brand recognition. A logo that is both a traditional logo, and a living identity.
Looking to bridge musical and visual language, we started with what they both had in common: being constructed from a single fundamental element-a note and a pixel.
Using this singular element to build the iconic "F" logo, like a chord constructed of various notes, we were able to establish a mathematical system-a system that allows the logo to grow, subdivide and rhythmically repeat like musical units creating a beat or tempo.
By visualising music through these modular systems, we were able to create an identity that is strong and flexible with endless possibilities, yet never looses brand recognition. A logo that is both a traditional logo, and a living identity.
2014 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Anti / Bergen
Art Director
Robert Dalen
Eric Amaral Rohter
Creative Director
Endre Berentzen
Illustrator
Elijah Chote
Photographer
Fred Jonny
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