Shoe boutique, P.V.S, is an acronym for Provisions. Inspired by the Western Groceries & Provisions shops of the 1930's‚??1950's, the brand represents footwear which not only grounds itself in enduring roots of heritage but serves as a reminder that shoes are a necessity, and not a mere fashion accessory.

The strategy concerns itself with appreciation of specialised goods, and marries the inimitable union of style and the unexpected with the thoughtfully curated products. In tribute to the heritage of service excellence that was exemplary of these provision shops, P.V.S bears its own trademark with beautifully designed name cards, paper bags, shoe label, envelopes and cash vouchers. These are all embellished with a colour theme and motifs, inspired by traditional labels and receipts of the past.

To reinforce the retail experience and ground P.V.S in the service excellence of the past, several items were specially developed to ensure its cohesiveness.