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Category
Public Service / Collateral Design
Annual ID
140920D
About the Work
Global Alliance is committed to raising awareness across Asia of Japan's reluctance to admit to and atone for war crimes the country committed from 1935 to 1945. Our brief was to produce powerful print executions that educated both English and Japanese-speaking audiences about crimes the Japanese committed at Nanking, China in 1937 -Terrible events that are not well-known across Asia and almost completely unknown to young Japanese.
Taking inspiration from the 1930s Japanese magazine that originally publicized the competition to behead Chinese prisoners, we created a newspaper-type feel based on Japanese print news articles of the period.
In the months after this campaign was launched monthly traffic to the Global Alliance website increased over 2000%, with offers of help and donations flooding in. Our campaign greatly raised awareness through a range of media articles written about our campaign, helping reignite discussion about this very important issue.
Taking inspiration from the 1930s Japanese magazine that originally publicized the competition to behead Chinese prisoners, we created a newspaper-type feel based on Japanese print news articles of the period.
In the months after this campaign was launched monthly traffic to the Global Alliance website increased over 2000%, with offers of help and donations flooding in. Our campaign greatly raised awareness through a range of media articles written about our campaign, helping reignite discussion about this very important issue.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather Vietnam Singapore / Hochiminh Singapore
Ogilvy & Mather Vietnam Singapore / Hochiminh Singapore
Art Director
Todd McCracken
Len Cheeseman
Huy Anh Le
Creative Director
Todd McCracken
Typographer
Gill Clark
Len Cheeseman
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