The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Design

Typeflakes*

Agency The Partners / London

Client The Partners

Category

Self-Promotion / Single or Series

Annual ID

141213D

About the Work

Brief:
For our studio's 2013 Season's Greeting we wanted to send our clients and friends something that combined a love of Christmas with our passion for typography and type design.

Solution:
Typography + Christmas = Typeflakes ‚?? typographic Christmas tree decorations based on festive-looking asterisks from 5 different typefaces. From favourites like Helvetica Neue and Gill Sans to more obscure families, we designed and produced sheets of beech plywood that each held 18 precision-cut Typeflakes. Arranged at increasing sizes, their layout echoed the common appearance of type specimen sheets. Once removed each Typeflake could be threaded with string and suspended from Christmas trees.

To those who received them they became a festive set of hanging punctuation and a permanent reminder of our studio's love for all things typographic.

2014 Awards

Total Points: 5

Merit

Credits

Agency

The Partners / London

Designer

Leon Bahrani
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